In Ethical Consumption, Dubuisson-Quellier suggests that ethical consumption can create a consumerism that is not only a forum for expressing the needs and wants as the market has done in the past, but as a space for the construction of social responsibility. While most ethical consumption does not challenge capitalism or the very foundations of the market itself, it does raise issues and consciousness about social and environmental justice. The ethical consumption concept broadens this view by including the ethical and moral aspects present in production and delivery of goods, he wrote in an e-mail to High Life, citing considerations on the practice of child labor, suppression or prevention of labor unions, and animal testing. According to Ellis Jones, PhD, an associate professor of sociology at the College of the Holy Cross in Massachusetts and the author of The Better World Shopping Guide, ethical consumerism means. Whether in the form of a small collective action or a mass movement, the capacity to put new environmental or ethical social issues on the political, economic or media agenda via the market is quite real.
They express their ideals directly through their purchases, participating in larger-scale protests: boycotting products from a large multinational corporation, buying “ethical” products, resisting advertising campaigns and supporting alternative forms of trade. We might try to buy from companies that market themselves as environmentally friendly or avoid brands that we know are engaged in egregious labor abuses. Consumers are often importuned to exercise responsibility in the market sphere and to consume with an eye to their obligations as citizens. The term ethical consumerism is, today, largely associated with individual efforts to make more conscientious choices about what products and services to buy. Businesses now have a responsibility to help their customers make sustainable choices, educate and reassure them that.
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